Under Armour's New Battleground Against Nike, Adidas Goes Beyond The U.S. [Forbes]
lululemon athletica inc. (LULU)
Last lululemon athletica inc. earnings: 3/26 04:05 pm
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Source: Forbes
Under Armour's New Battleground Against Nike, Adidas Goes Beyond The U.S. An Under Armour store in Taipei, Taiwan. Andria Cheng Under Armour may have trailed behind One example of its international, --- in particular, Asian---ambition can be found in Taiwan. At one of its two-story flagship shops in Taipei, a sign at the entrance encouraged customers to download its MapMyRun digital fitness app -- part of its bid to build a global fitness community and better study customer behavior for more personalized products and pitches. (To entice shoppers to download, they are enticed with a discount offer for its new Hovr running shoes.) Inside the store, “sportstyle,” its answer to the more fashion-focused athleisure trend- can be found alongside more performance oriented categories such as running and training. To be sure, Under Armour still has ways to go to catch up to its other rivals. Bigger competitors Nike and Adidas, for instance, have long penetrated like Lululemon An Adidas billboa
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News
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LULU
Earnings
- 3/21/24 - Beat
LULU
Sec Filings
- 4/26/24 - Form SC
- 4/25/24 - Form DEFA14A
- 4/25/24 - Form DEF
- LULU's page on the SEC website