Southwest Overhauls Seating And Fees As Profit Targets Soar For 2026 [Yahoo! Finance]
Southwest Airlines Company (LUV)
Last southwest airlines company earnings: 4/28 06:00 am
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Source: Yahoo! Finance
Southwest Airlines (NYSE:LUV) has ended its 54 year open seating policy. The carrier is moving to assigned seating, adding extra legroom and basic economy fare options. The company is introducing bag fees and has outlined a plan it projects could support a fourfold profit increase in 2026. For an airline long defined by its first come, first served boarding process, this is a significant reset of how Southwest operates. The company has built its brand around simplicity and a relatively uniform cabin, so assigned seats and new fare tiers mark a clear shift in how it serves different types of travelers. For you as an investor, this puts Southwest in closer alignment with the product structures used by many large U.S. peers. Southwest is tying these changes to a broader effort to reshape its revenue mix and cost structure over the next few years. As you think about NYSE:LUV, the key questions become how customers respond to the new seating model and bag fees, and how that reacti
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News
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LUV
Earnings
- 1/28/26 - Beat
LUV
Sec Filings
- 2/2/26 - Form SCHEDULE
- 1/29/26 - Form SCHEDULE
- 1/28/26 - Form 8-K
- LUV's page on the SEC website