Southwest Airlines Seat Overhaul Tests Earnings Power And Customer Loyalty [Yahoo! Finance Canada]
Southwest Airlines Company (LUV)
Last southwest airlines company earnings: 4/28 06:00 am
Check Earnings Report
US:NYSE Investor Relations:
investors.southwest.com
Company Research
Source: Yahoo! Finance Canada
Southwest Airlines (NYSE:LUV) is ending its 54 year open seating policy and shifting to assigned seats across its network. The airline is also rolling out new fare classes, extra legroom options, and revised fee structures that change how customers choose and pay for seats. These updates represent a significant reset of Southwest's business model and the experience that has long defined the brand. For investors, this shift comes as Southwest trades at $47.52 and has logged a 58.1% return over the past year and 39.8% over the past 3 years. The stock is also up 13.3% over the past week and 15.1% over the past month and year to date, so the market already has fresh expectations reflected in the price as the new model rolls out. Assigned seating, extra legroom, and broader fee structures give Southwest new ways to segment demand and monetize the cabin, bringing it closer to how many peers operate. The key questions now are how customers respond, how operations handle the shift, a
Show less
Read more
Impact Snapshot
Event Time:
LUV
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
LUV alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
LUV alerts
High impacting Southwest Airlines Company news events
Weekly update
A roundup of the hottest topics
LUV
News
- Southwest Airlines (NYSE:LUV) had its price target raised by analysts at UBS Group AG from $45.00 to $51.00. They now have a "neutral" rating on the stock.MarketBeat
- Southwest Airlines (NYSE:LUV) had its price target raised by analysts at Jefferies Financial Group Inc. from $45.00 to $48.00. They now have a "hold" rating on the stock.MarketBeat
- New Strong Buy Stocks for February 2nd [Yahoo! Finance]Yahoo! Finance
- Southwest Airlines Seat Overhaul Tests Earnings Power And Customer Loyalty [Yahoo! Finance]Yahoo! Finance
- US Stock Market Today: S&P 500 Futures Fall As Rising Yields Pressure Tech [Yahoo! Finance]Yahoo! Finance
LUV
Earnings
- 1/28/26 - Beat
LUV
Sec Filings
- 1/29/26 - Form SCHEDULE
- 1/28/26 - Form 8-K
- 12/16/25 - Form SCHEDULE
- LUV's page on the SEC website