Southwest Airlines Seat Overhaul Tests Earnings Power And Customer Loyalty [Yahoo! Finance]
Southwest Airlines Company (LUV)
Last southwest airlines company earnings: 4/28 06:00 am
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Source: Yahoo! Finance
Southwest Airlines (NYSE:LUV) is ending its 54 year open seating policy and shifting to assigned seats across its network. The airline is also rolling out new fare classes, extra legroom options, and revised fee structures that change how customers choose and pay for seats. These updates represent a significant reset of Southwest's business model and the experience that has long defined the brand. For investors, this shift comes as Southwest trades at $47.52 and has logged a 58.1% return over the past year and 39.8% over the past 3 years. The stock is also up 13.3% over the past week and 15.1% over the past month and year to date, so the market already has fresh expectations reflected in the price as the new model rolls out. Assigned seating, extra legroom, and broader fee structures give Southwest new ways to segment demand and monetize the cabin, bringing it closer to how many peers operate. The key questions now are how customers respond, how operations handle the shift, a
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LUV
News
- Southwest Airlines (NYSE:LUV) had its price target raised by analysts at UBS Group AG from $45.00 to $51.00. They now have a "neutral" rating on the stock.MarketBeat
- Southwest Airlines (NYSE:LUV) had its price target raised by analysts at Jefferies Financial Group Inc. from $45.00 to $48.00. They now have a "hold" rating on the stock.MarketBeat
- New Strong Buy Stocks for February 2nd [Yahoo! Finance]Yahoo! Finance
- Southwest Airlines Seat Overhaul Tests Earnings Power And Customer Loyalty [Yahoo! Finance Canada]Yahoo! Finance Canada
- US Stock Market Today: S&P 500 Futures Fall As Rising Yields Pressure Tech [Yahoo! Finance]Yahoo! Finance
LUV
Earnings
- 1/28/26 - Beat
LUV
Sec Filings
- 1/29/26 - Form SCHEDULE
- 1/28/26 - Form 8-K
- 12/16/25 - Form SCHEDULE
- LUV's page on the SEC website