Advent Acquires Salt & Stone to Accelerate Premium Body Care Growth [Los Angeles Times (CA)]
LVMH-MOET H/L/V UNSP/ADR (LVMUY)
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Source: Los Angeles Times
The partnership is intended to fuel Salt & Stone's next phase of growth, deepening the brand's global reach and connection with consumers. Terms of the transaction were not disclosed. Founded in 2017 by former professional snowboarder Nima Jalali , Salt & Stone has quickly become a leader in the premium body care space. Drawing on his athletic roots, Jalali created the brand to fill a gap in the market with products that could keep up with an active lifestyle without compromising on ingredients, scent or design. Since its inception, Salt & Stone has attracted a loyal worldwide following, dominating both premium retail through Sephora and the mass marketplace at Amazon, with its best-selling Deodorant ranking #1 in both channels. Salt & Stone's business remains meaningfully indexed to direct-to-consumer across the U.S., Canada and UK, accounting for 40% of sales, a testament to the community built around its signature scents and high-performance formulas. Salt & Stone is available
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