Italy investigates Sephora and Benefit over skincare marketing to children [CNBC]
LVMH-MOET H/L/V UNSP/ADR (LVMUY)
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Source: CNBC
In this article A view of a Sephora beauty product store on May 30, 2025 in Sherman Oaks, California. Italian regulators are looking to clamp down on the tween skincare obsession and are investigating the LVMH -owned cosmetic brands Sephora and Benefit over an “insidious” marketing campaign to children. The Italian Competition Authority (AGCM) said Friday that it has launched investigations into the two cosmetic brands centred on “unfair commercial practices,” which saw children and young people, even those under the age of 10, being encouraged to purchase serums, masks, and anti-ageing creams. The regulator said the marketing is fuelling behavior known as “cosmeticorexia,” which refers to an unhealthy fixation on skincare amongst minors. It emphasized that both Sephora and Benefit had failed to appropriately label products or omitted at times important precautions on products not intended for use by minors, both in-store and online on social media, which could cause seriou
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