Former Ticketmaster CEO calls 2028 Olympic ticket prices ‘fair' [Los Angeles Times (CA)]
Live Nation Entertainment, Inc. (LYV)
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Source: Los Angeles Times
The organizers of the 2028 Olympics in Los Angeles continued to roll out tickets, with packages of preferred seats and suites going on sale this week. A pair of seats to one men's basketball semifinal could cost you $5,000. Two preferred seats to the women's basketball final are listed on the LA28 website at a total of $6,000. And a night that will feature four finals at SoFi Stadium's swim complex will cost two people up to $4,750. Such prices have set off howls of protest from some fans. But the man who practically invented the modern ticket business has an answer to the naysayers: Get over yourselves. “I am proud of the fact that our city got the Olympics,” said Fred Rosen, the former chief executive who built Ticketmaster into an industry behemoth. “And I am also proud of the fact that people understand it's not something the city can afford to subsidize.” One of the prime revenue streams that LA28 organizers will use to make sure the Games make money — and don't require a
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