Babies R Us opening in 200 Kohl's stores, including five in Chicagoland [Yahoo! Finance]
Macy's Inc (M)
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Source: Yahoo! Finance
Chicago-area locations include a store in the city's Bucktown neighborhood and suburban locations in Elmhurst, Norridge, Hodgkins and Batavia. The newly outfitted Kohl's locations will start popping up in August, the company said, and all 200 stores should be ready in time for the holiday season. The Babies R Us shops will range from 750 to 2,500 square feet of space and be located next to Kohl's baby and kids' sections, the company said. Kohls.com will also offer an expanded Babies R Us supply online. The partnership was first announced in March in an effort to broaden Kohl's reach with younger customers. “We see significant opportunity in the baby gear category, and partnering with Babies R Us is another example of how we are finding new ways to optimize our assortment and further establish Kohl's as the go-to brand for families,” Kohl's CEO Tom Kingsbury said in a statement at the time. This is not Kohl's first foray into the store-within-a-store concept. The Wisconsin-bas
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