McDonald's New Chicken Sandwich: Too Little, Too Late? [The Motley Fool]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
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Source: The Motley Fool
McDonald's New Chicken Sandwich: Too Little, Too Late? The earliest the burger joint will have a competitive sandwich is next year. McDonald's ( NYSE:MCD ) is finally ready to do battle in the Chicken Sandwich Wars . Well, sort of. The burger chain recently teased on social media that it would be testing a new spicy chicken sandwich in Knoxville, Tennessee, and Houston through January. Presumably, the chain would roll it out nationally afterward if successful. While McDonald's franchisees have been clamoring for a chicken sandwich that could compete against Chick-fil-A, Popeyes, and Wendy's (they even threatened to develop their own because of apparent inaction by the restaurant's headquarters) , coming up with one at such a late hour means it will be almost as bad as if the chain never introduced one. Chick-fil-A has long ruled the roost when it comes to chicken sandwiches, but Restaurant Brands International ( NYSE:QSR ) ruffled a lot of feathers in the category when its Popeyes
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MCD
Earnings
- 2/5/24 - Beat
MCD
Sec Filings
- 4/23/24 - Form 144
- 4/23/24 - Form 4
- 4/18/24 - Form PX14A6G
- MCD's page on the SEC website