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Stock impact report

Applebee's owner Dine Brands wants to steal fast-food customers with its deals [MSNBC.com]

McDonald's Corporation (MCD) 
Last mcdonald's corporation earnings: 4/30 06:58 am Check Earnings Report
Company Research Source: MSNBC.com
Applebee's and IHOP ownerDine BrandsAsconsumers pull backTo rise above the competition, Applebee's has been leaning into value with a slate of promotions that includes the return of Dollaritas, which makes Peyton confident that it can beat out the fast-food chains vying for its customers."The Whole Lotta Burger for $9.99 — if you can have our burger for $10, which is great quality, abundant and eat in our restaurant, in our experience, why would you eat a $10 burger out of a paper bag in your car?" he told CNBC.Low-income consumers visited less frequently and spent more carefully when they did eat out in the first quarter, according to Peyton. Consumers with incomes under $50,000 account for about 40% to 50% of Dine's customers, he said.Dine Brands reported first-quarterearningssame-store sales shrankBut it's too soon to tell if Dine will succeed in winning over diners — and investors. The company will need to improve its same-store sales growth significantly to meet the full-year out Show less Read more
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