McDonald's bets on giant burgers, secret menus and nostalgia, with US rollout still uncertain [FOX News]
McDonald's Corporation (MCD)
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Source: FOX News
McDonald's is betting on bigger burgers, viral menu hacks and nostalgia to drive traffic in 2026, according to reports. The fast-food giant is rolling out high-profile menu changes this year, including its biggest burger ever, an official "secret menu" and a Pokémon partnership, though not all the updates are expected to come to the United States. McDonald's has made the Big Arch — a massive double-patty burger — a permanent menu item in the United Kingdom and Ireland. The item features two beef patties, three slices of cheese, lettuce, pickles, onions and a new tangy Big Arch sauce on a poppy and sesame seed bun, according to a news release. McDonald's may be preparing for a U.S. rollout, according to the Daily Mail, but the company has not publicly confirmed when or if the Big Arch will launch nationwide. When asked about its plans, McDonald's declined to comment to Fox News Digital. So far, fans aren't happy about the new pricing. When the Big Arch became a permanent m
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News
- McDonald's Corporation (MCD) Eyes Balancing Value and Profit as Analysts Reassess Pricing Upside [Yahoo! Finance]Yahoo! Finance
- McDonald's (NYSE:MCD) had its "overweight" rating reaffirmed by analysts at KeyCorp.MarketBeat
- McDonald's (MCD) Valuation Check As McRib Lawsuit And New Family Promotions Draw Fresh Attention [Yahoo! Finance]Yahoo! Finance
- McDonald's (NYSE:MCD) had its "hold" rating reaffirmed by analysts at Cowen Inc.MarketBeat
- McDonald's (NYSE:MCD) was given a new $356.00 price target on by analysts at Truist Financial Corporation.MarketBeat
MCD
Earnings
- 11/5/25 - Miss
MCD
Sec Filings
- 1/5/26 - Form 4
- 1/5/26 - Form 4
- 1/5/26 - Form 4
- MCD's page on the SEC website