Burger King subtly shades McDonald's after Big Arch burger taste test [USA TODAY]
McDonald's Corporation (MCD)
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Source: USA TODAY
Several hours after the internet began to poke fun at McDonald's CEO Chris Kempczinski for his less-than-convincing endorsement of the new Big Arch burger , BK shared a clip of Curtis taking a huge and enthusiastic bite from the new and improved Whopper. "Only one thing missing," Curtis says, seconds after taking a bite. "A napkin." Burger King's subtle jab at McDonald's did not go unnoticed, with several users comparing and pointing out the differences between Kempczinski's and Curtis's reactions to their respective "products" in the comments. "Now THAT'S a man bite," one social media user wrote. "Take notes McDonald's." Kempczinski's review, his commentary and the taste test itself have garnered quite a bit of attention, as his reaction made some were dubious that he even liked the burger at all. "I love this product," Kempczinski says in the clip ahead of trying the burger. "It is so good. I'm gonna do a tasting right now, but I'm gonna eat this for my lunch, just so you
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