McDonald's CEO's Big Arch taste test sparked a war of fast-food copycats [Business Insider]
McDonald's Corporation (MCD)
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Source: Business Insider
Richard Drew/AP This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in McDonald's CEO Chris Kempczinski's Big Arch taste test started a fast-food authenticity war. CEOs from rival fast food chains started posting their own taste tests to poke fun at Kempczinski. Despite its CEO being labeled cringey, McDonald's remains the center of the conversation. When McDonald's CEO Chris Kempczinski posted a taste test of the chain's new Big Arch burger, the internet had notes. Loading audio narration... Viewers mocked his buttoned-up delivery, his modest mouthful, and zeroed in on one word in particular: his description of the double-patty indulgence as a "product." Memes painted him as overly corporate and detached, more boardroom than drive-thru, and questioned whether he actually enjoyed the burger he was promoting. The clip didn't just spark ridicule. It set off a chain reaction across the fast-
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MCD
Earnings
- 2/11/26 - Beat
MCD
Sec Filings
- 2/26/26 - Form 4
- 2/25/26 - Form 4
- 2/25/26 - Form 4
- MCD's page on the SEC website