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Stock impact report

Customers complained. So Burger King updated its Whopper [CNN]

McDonald's Corporation (MCD) 
Last mcdonald's corporation earnings: 4/30 06:58 am Check Earnings Report
Company Research Source: CNN
Burger King, home of the Whopper, is making the first changes to its best-selling menu item in nearly 10 years after consumers complained. The Whopper will replace its soft bun with a more premium one, use a new creamier mayonnaise and be served in a box instead of paper, the company announced Thursday. The revamped burger rolls out in its more than 7,000 restaurants nationwide this week. The changes come after years of complaints about smashed burgers that were falling apart. “So the whopper being smushed, literally, I've heard it… and we've seen it,” Tom Curtis, president of Burger King US and Canada, told CNN. “(We) improved packaging that kind of holds it together. The creamier mayonnaise frankly just came from some franchisees who said they wanted to see a more premium mayonnaise. And then also upgrading and premium-izing the bun.” Curtis, who started taking calls directly from customers last week, said the restaurant chain was “careful” with its changes. The beef patty, Show less Read more
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