Customers complained. So Burger King updated its Whopper [CNN]
McDonald's Corporation (MCD)
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Source: CNN
The Whopper will replace its soft bun with a more premium one, use a new creamier mayonnaise and be served in a box instead of paper, the company announced Thursday. The revamped burger rolls out in its more than 7,000 restaurants nationwide this week. The changes come after years of complaints about smashed burgers that were falling apart. “So the Whopper being smushed, literally, I've heard it… and we've seen it,” Tom Curtis, president of Burger King US and Canada, told CNN. “(We) improved packaging that kind of holds it together. The creamier mayonnaise frankly just came from some franchisees who said they wanted to see a more premium mayonnaise. And then also upgrading and premium-izing the bun.” Curtis, who started taking calls directly from customers last week, said the restaurant chain was “careful” with its changes. The beef patty, for example, remains the same. “You don't want to just tear up the playbook and start all over,” Curtis said. “It's like we're putting our
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MCD
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MCD
Earnings
- 2/11/26 - Beat
MCD
Sec Filings
- 2/25/26 - Form 4
- 2/25/26 - Form 4
- 2/24/26 - Form 10-K
- MCD's page on the SEC website