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0.000470669448846182 0.000988405842576751 -0.000876072734118838 -0.00107532280079694 -0.00695806335210773 -0.00660506126547314 -0.00180423288724325 -0.0032789971602942
Stock impact report

McDonald's discounts, meal bundles lift traffic, says BTIG as it upgrades stock [Yahoo! Finance]

McDonald's Corporation (MCD) 
Last mcdonald's corporation earnings: 4/30 06:58 am Check Earnings Report
Company Research Source: Yahoo! Finance
Shares of the company are up 1.12% in Monday premarket trading. The firm said recent conversations with franchisees point to consistent gains in guest counts after McDonald's increased discounts on Extra Value Meals and expanded $5 and $8 meal bundles. Such moves are changing consumer perception back toward value leadership, following two years of pressure on traffic. Fourth-quarter trends were strong, though January sales were disrupted by severe winter weather in parts of the U.S. Snow and ice storms forced some restaurants to close early or shut for several days, weighing on same-store sales and traffic by several hundred basis points. BTIG said the underlying demand trend remained healthy and expects sales to recover as weather normalizes. Macro tailwinds should also support demand, especially among lower-income consumers. Expectations for larger tax refunds in 2026 and reduced taxes on tips and overtime, should benefit quick-service restaurants that skew toward that cus Show less Read more
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