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Stock impact report

McDonald's Hot Honey Menu And Retro Toys Seek To Reignite U.S. Traffic [Yahoo! Finance]

McDonald's Corporation (MCD) 
Last mcdonald's corporation earnings: 4/30 06:58 am Check Earnings Report
Company Research Source: Yahoo! Finance
McDonald's (NYSE:MCD) has introduced a limited-time Hot Honey Menu in the U.S., featuring items built around a sweet and spicy flavor profile. The company is also bringing back its 1980s to 1990s Changeables Happy Meal toys nationwide, reconnecting with customers who grew up with the original line. For a company that already serves a broad global customer base, McDonald's is leaning into two clear consumer themes at once: bolder flavors and nostalgia. The Hot Honey Menu follows earlier launches in international markets and shows how the brand tests concepts overseas before rolling them out to U.S. diners. At the same time, the return of Changeables toys gives McDonald's another hook to appeal to families, collectors, and adults who remember the originals. For investors watching NYSE:MCD, this mix of new menu items and throwback promotions may be useful context when thinking about how the company seeks to keep traffic and brand interest high during a challenging economic backdro Show less Read more
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