McDonald's makes a bold move to win back budget-conscious diners [Yahoo! Finance]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
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Source: Yahoo! Finance
The CEO observed a stark divide in the brand's customer base, with traffic from low-income consumers dropping by double digits , and traffic from higher-income consumers (those earning more than $100,000) “doing quite well.” The CEO identified the key consumer behavioral shift as skipping breakfast. “And it's because people are either choosing to skip a meal — so we're seeing breakfast, people are actually skipping breakfast — or they're choosing to just eat at home.” The economic headwinds have tightened the wallets of many consumers, and it doesn't help that over the last few years, McDonald's average price per item has grown approximately 40%, reported CNBC in 2024. Moreover, a March 2026 YouGov survey found that 66% of consumers who expect their finances to worsen plan to cut back specifically on eating out. In response, McDonald's back in September launched Extra Value Meals, such as a $5 Sausage McMuffin with Egg Meal, which comes with hash browns and a small coffee.
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MCD
News
- McDonald's Expands Value Menu With $3 Items [Yahoo! Finance]Yahoo! Finance
- Why Is McDonald's (MCD) Down 2.5% Since Last Earnings Report? [Yahoo! Finance]Yahoo! Finance
- McDonald's to pressure fast-food rivals with $3 and under menu items [Seeking Alpha]Seeking Alpha
- McDonald's Plans New $3 Menu, in Latest Bid to Win Customers With Better Deals [Yahoo! Finance]Yahoo! Finance
- The next time you visit McDonald's, you might notice this missing [Yahoo! Finance]Yahoo! Finance
MCD
Earnings
- 2/11/26 - Beat
MCD
Sec Filings
- 3/11/26 - Form 4
- 3/10/26 - Form 144
- 2/26/26 - Form 4
- MCD's page on the SEC website