So Much Meat, So Little Time: Fast-Food Chains Say the Limited-Time Offer May Have Lost Sizzle [Yahoo! Finance]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
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Source: Yahoo! Finance
Consumers may be growing more selective in their spending and looking for better value day-in and day-out, Placer.ai said. American diners may have reached their limit on LTOs. Restaurants have rolled out one limited-time offer after another in an effort to lure in consumers looking for variety or value. Lately, though, industry giants like McDonald's ( MCD ) have had less success with "LTOs," or items available for a limited period of time, and at times sold at lower price points. Some chains, including Wendy's ( WEN ) and Popeyes, plan to focus less on the promotions, and more on their main menus. Restaurant visits grew relatively modestly during McDonald's recent LTOs, according to Placer.ai, which tracks foot traffic. Traffic grew nearly 6% year-over-year during the first week McDonald's sold its mint Shamrock Shake, but came in 0.5% below a year earlier the next week, Placer.ai said. Visits rebounded—coming in 2% above a year prior—when the Big Arch burger made its debut,
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MCD
News
- McDonald's Gains $18M Viral Buzz, Traffic Rises Just 2.2% [Yahoo! Finance]Yahoo! Finance
- 2 Restaurant Stocks to Consider Right Now and 1 Facing Challenges [Yahoo! Finance]Yahoo! Finance
- The Price Of McDonald's Original Filet-O-Fish Might Surprise You [Yahoo! Finance]Yahoo! Finance
- McDonald's (MCD) Beats Stock Market Upswing: What Investors Need to Know [Yahoo! Finance]Yahoo! Finance
- Chick-fil-A is making a $50 million move in key market [Yahoo! Finance]Yahoo! Finance
MCD
Earnings
- 2/11/26 - Beat
MCD
Sec Filings
- 3/27/26 - Form SCHEDULE
- 3/24/26 - Form 4
- 3/23/26 - Form 144
- MCD's page on the SEC website