Value is the key to McDonald's growth plans, but it's creating tensions with some franchisees [CNBC]
McDonald's Corporation (MCD)
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Source: CNBC
But some franchisees are standing ground in their ability to independently set prices. At times the value focus has caused frustrations among parts of its operator base, and an independent advocacy group of operators has adopted a Franchisee Bill of Rights that includes the ability to set prices without fear of recourse. In this article A McDonald's logo is displayed on a sign outside their restaurant on Nov. 17, 2025 in San Diego, CA. Kevin Carter | Getty Images The restaurant sector has spent the past 18 months trying to figure out how to reach consumers in a hypercompetitive and uneven economy. McDonald's , which is set to report earnings after the bell Wednesday, has doubled down on value messaging to customers via Extra Value Meals and Snack Wraps, which will likely help to boost sales this quarter. But the focus on value has caused frustrations at times among parts of the chain's operator base. The company rolled out new franchise standards for McDonald's operator
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MCD
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- Value is the key to McDonald's growth plans, but it's creating tensions with some franchisees [MSNBC.com]MSNBC.com
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MCD
Earnings
- 11/5/25 - Miss
MCD
Sec Filings
- 2/10/26 - Form 144
- 2/10/26 - Form 8-K
- 2/9/26 - Form SCHEDULE
- MCD's page on the SEC website