Value is the key to McDonald's growth plans, but it's creating tensions with some franchisees [MSNBC.com]
McDonald's Corporation (MCD)
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Source: MSNBC.com
The restaurant sector has spent the past 18 months trying to figure outhow to reach consumersMcDonald'shas doubled downBut the focus on value has caused frustrations at times among parts of the chain's operator base.The company rolled outnew franchise standardsA cohort of operators is standing ground in their ability to independently set prices.The National Owners Association, an independent franchisee advocate group, adopted a Franchisee Bill of Rights in August and circulated it in an email to members last month as the standards took effect, according to a copy of the message viewed by CNBC.The last of the bill's rights is the "right to set prices without fear of recourse," which says, "Franchisees, as independent Owner/Operators, have the right to set menu prices for their restaurants based on their own business judgment and market conditions. This right exists irrespective of the pricing decisions of any national, regional, or local co-op or franchisor initiative. Franchisees must
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MCD
News
- Value is the key to McDonald's growth plans, but it's creating tensions with some franchisees [CNBC]CNBC
- James D. Farley, Jr. Elected to McDonald's Board of DirectorsPR Newswire
- McDonald's Malaysia to invest RM1bn over five years, add 100 restaurants [Yahoo! Finance]Yahoo! Finance
- McDonald's Earnings: What To Look For From MCD [Yahoo! Finance]Yahoo! Finance
- More cheese on fast-food menus, and 'protein craze,' are wins for Canada's dairy giant: Saputo CEO [Yahoo! Finance Canada]Yahoo! Finance Canada
MCD
Earnings
- 11/5/25 - Miss
MCD
Sec Filings
- 2/10/26 - Form 144
- 2/10/26 - Form 8-K
- 2/9/26 - Form SCHEDULE
- MCD's page on the SEC website