Wendy's Sets its Sights on a Key McDonald's Stronghold [TheStreet.com]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
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Source: TheStreet.com
Burger King prize fast over fresh, the Dave Thomas-founded chain has always sought to offer something better. Using, "fresh, never frozen" beef, Wendy's has made its mission being better than its rivals. That's something the company explains on its "Square Deal" blog. "Ever wonder why a Wendy’s hamburger is square? Our founder Dave Thomas started Wendy’s in 1969 in Columbus, Ohio with a simple idea. Great food, served hot and fresh, by nice people. And the square burger thing? That came from his childhood role model, Grandma Minnie, who told him to Never Cut Corners," the company shared. It's a sort of very basic philosophy that has been key in helping Wendy's carve out a unique niche in the fast-food space. The strategy has helped it move past Burger King in the U.S., leaving it number two behind McDonald's. Now, Wendy's wants more and it's putting a major effort into taking over the top spot in an area where McDonald's has dominated -- breakfast. Image source: Shutterstock Wen
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MCD
Earnings
- 2/5/24 - Beat
MCD
Sec Filings
- 4/23/24 - Form 144
- 4/23/24 - Form 4
- 4/18/24 - Form PX14A6G
- MCD's page on the SEC website