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Stock impact report

Sigma and MediaCo Launch Audio Network Targeting 150 Million Multicultural Population Nationwide

Mediaco Holding Inc. - Class A (MDIA) 
Company Research Source: Business Wire
First-of-its-kind, multicultural network targeting 42% of population, delivering scale, authenticity and modern media buying NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA) today announced the launch of Sigma Audio Networks LLC, a groundbreaking multicultural audio network with a bold mission: to fundamentally modernize how advertisers reach America’s growing multicultural audiences.As the United States continues to grow more diverse, MediaCo’s long-standing leadership in serving Hispanic, Black and bicultural audiences has positioned it at the forefront of multicultural media. Through legendary brands like WBLS-FM, HOT97, the Estrella Network, Que Buena Los Angeles, and the Don Cheto Radio Network, MediaCo delivers unmatched cultural relevance, trusted voices and consistent daily connections with millions of listeners nationwide.Sigma Audio Networks builds on that powerful foundation, combining MediaCo’s national reach, longstanding credibility across the communitie Show less Read more
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