How a Montrealer's passion for high-quality candy turned into a sweet business [Globe and Mail, The (Toronto, Canada)]
Meta Platforms, Inc. - Class A (META)
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Source: Globe and Mail, The
for so long,” says entrepreneur Sarah Takforyan. “So, the story of my company begins with me and my ex [business] partner. We were just candy fans, eating a lot of candies and never finding something that was good enough.” They launched a company called La boîte à bonbons in 2016, which makes gummy candies. “Taste and texture were the main problem,” she says. “So, that's where we focused.” The subscription box that started it all La boîte à bonbons started as a subscription service where customers could pay $25 and get a box full of high-quality, gluten-free candy – with shipping included. The company works with suppliers in Italy and Spain to develop gummy candies in a variety of shapes. (Think: bears, popsicles, flamingos, et cetera.) Takforyan and her former partner invested about $1,000 each and a Facebook ad campaign helped them build a wait list of about 100 people pre-launch. From there, they were able to leverage influencers and word-of-mouth to grow; and eventually th
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