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Stock impact report

MNTN and Haus Bring Science-Backed Proof of Performance to Connected TV

Everest Consolidator Acquisition Corporation Class A (MNTN) 
Company Research Source: Business Wire
Partnership gives advertisers external validation and incremental lift measurement as CTV ad spend continues to surge NEW YORK--(BUSINESS WIRE)--MNTN (NYSE: MNTN), the technology platform that brings performance marketing to Connected TV, today welcomed Haus to its Measurement Partner Program. Haus, an incrementality measurement platform that enables the world’s leading companies to optimize billions in ad spend, gives advertisers a clearer and more science-backed view into the true performance of their Connected TV (CTV) campaigns.As CTV continues its ascent as a performance marketing channel, advertisers are demanding more transparency and third party validation of results. This partnership between MNTN and Haus addresses that demand by guiding advertisers through structured experiments designed to measure incremental lift with scientific rigor.This collaboration enables advertisers to:Design experiments with Haus to test incremental lift within CTV campaigns.Set up and run those Show less Read more
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