Google and Microsoft offer lucrative deals to promote AI, but even $500,000 won't sway some creators [CNBC]
Microsoft Corporation (MSFT)
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Source: CNBC
Companies including Microsoft and Google have paid creators between $400,000 and $600,000 for long-term partnerships spanning several months, CNBC has learned. AI companies have increased advertising considerably, spending more than $1 billion on digital ads in the U.S. in 2025, according to Sensor Tower, up 126% from 2024. Megan Lieu is an influencer who makes content about tech and gives career advice on social media. Tech companies like Microsoft and Google are going after new users for their AI services the way any marketer tries to make their products look cool: through social media influencers. Other artificial intelligence players, including OpenAI Anthropic and Meta , are also hiring social media creators to post sponsored content on apps like Facebook, Instagram, YouTube and even LinkedIn. The payout for these promotions can reach into the hundreds of thousands of dollars, according to industry experts. AI companies have increased advertising considerably over the
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- Lorne Steinberg's Top Picks for Feb. 6, 2026 [BNN Bloomberg (Canada)]BNN Bloomberg
- Welcome to the $600 billion AI era, where Big Tech is spending like it's a new Gilded Age [Business Insider]Business Insider
- Microsoft: Post-Earnings Sell-Off Justified, But The Stock Remains A Buy [Seeking Alpha]Seeking Alpha
- Microsoft: An OpenAI Problem (Rating Upgrade) [Seeking Alpha]Seeking Alpha
- Microsoft AI CEO says vibe coding is making software easier to replace [Business Insider]Business Insider
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