National CineMedia and TransUnion Partner to Bring Cinema into Cross-Channel Attribution
National CineMedia, Inc. (NCMI)
Last national cinemedia, inc. earnings: 2/20 04:05 pm
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US:NASDAQ Investor Relations:
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Source: Business Wire
First-of-its-kind integration embeds in-theater brand exposure data into TransUnion’s TruAudience cross platform attribution, unlocking full-funnel visibility for advertisers NEW YORK--(BUSINESS WIRE)--National CineMedia (NASDAQ: NCMI) (“NCM”), the largest cinema advertising platform in the US, today announced a partnership with TransUnion (NYSE: TRU), a global information and insights company, to integrate NCM’s theatrical exposure data into TransUnion’s cross platform attribution, a full-funnel attribution model also known as multi-touch attribution. This collaboration gives advertisers an unprecedented, data-driven view into how cinema advertisements contribute to performance alongside digital, CTV, and social channels.As one of the most advanced attribution engines in the industry, TransUnion’s cross platform attribution is used by leading brands across retail, entertainment, automotive, and financial services to optimize media efficiency. Built on TransUnion’s identity graph,
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News
- National CineMedia and TransUnion Partner to Bring Cinema into Cross-Channel Attribution [Yahoo! Finance]Yahoo! Finance
- National CineMedia, Inc. Announces Strategic Acquisition of Spotlight Cinema Networks to Enhance Advertising Network and Expand Reach Among Luxury Audiences [Yahoo! Finance]Yahoo! Finance
- National CineMedia, Inc. Announces Strategic Acquisition of Spotlight Cinema Networks to Enhance Advertising Network and Expand Reach Among Luxury AudiencesBusiness Wire
- National CineMedia (NASDAQ:NCMI) had its "sell (d-)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
- National CineMedia (NASDAQ:NCMI) was upgraded by analysts at <a style="font-weight:bold" href="https://www.wallstreetzen.com/newsletters/zen-ratings?ticker=NCMI&utm_campaign=getratings&utm_medium=online&utm_source=MarketBeat">Wall StreetMarketBeat
NCMI
Earnings
- 10/30/25 - Beat
NCMI
Sec Filings
- 12/5/25 - Form SCHEDULE
- 11/17/25 - Form 8-K
- 11/14/25 - Form 8-K
- NCMI's page on the SEC website