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Stock impact report

National CineMedia and TransUnion Partner to Bring Cinema into Cross-Channel Attribution [Yahoo! Finance]

National CineMedia, Inc. (NCMI) 
Last national cinemedia, inc. earnings: 2/20 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.ncm.com/investor-relations
Company Research Source: Yahoo! Finance
NEW YORK, December 01, 2025 BUSINESS WIRE )--National CineMedia (NASDAQ: NCMI) ("NCM"), the largest cinema advertising platform in the US, today announced a partnership with TransUnion (NYSE: TRU), a global information and insights company, to integrate NCM's theatrical exposure data into TransUnion's cross platform attribution, a full-funnel attribution model also known as multi-touch attribution. This collaboration gives advertisers an unprecedented, data-driven view into how cinema advertisements contribute to performance alongside digital, CTV, and social channels. Show less Read more
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