5 Ways Innovation Drives Content Engagement Across Digital Platforms [Forbes]
Netflix, Inc. (NFLX)
Last netflix, inc. earnings: 4/21 04:00 pm
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Source: Forbes
It is powered by a constant engine of innovation that rewires how individuals create, how organizations distribute and how entire industries experience media. Innovation is shaping what audiences consume and how long they stick around across every channel, social platform, streaming service, professional network, e-commerce site and even productivity tool. As attention becomes the world's most valuable currency, the ability to innovate consistently is now a competitive necessity. Brands that are truly innovative understand that innovation can be an incredibly valuable storytelling asset in and of itself. Below are five of the most powerful ways innovation is transforming content engagement. 1. AI-Driven Personalization Is The New Standard For years, personalization meant segmenting audiences into broad cohorts. Today, AI allows creators and brands to personalize content down to the individual and in real time. Platforms like YouTube, Netflix and Spotify have led the way, usi
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