The NBA's next TV deal potentially including a major streaming service can go so wrong [USA TODAY]
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Source: USA TODAY
Leave your questions, comments and concerns through this brief reader survey ! Now, here's Mike Sykes. Good Morning, Winners! Happy Earth Day! I hope you're well on this glorious Monday morning. Welcome back to the Morning Win. There's been a ton of NBA playoff action this weekend. Could you imagine having to go to, say, Amazon Prime to check it out? If the NBA has its way, that could potentially be in the cards moving forward. ESPN and TNT's exclusive negotiating window for the NBA's television rights reportedly closes at midnight. If that does happen, a deal between the three sides can still be done. But it also opens the window for other partners to swoop in and woo the biggest basketball league in the world. That's what the NBA wants, according to the latest from The Athletic's Andrew Marchand. While the league seems interested in continuing its relationship with TNT and ESPN, it does not seem very interested in granting its two longtime broadcast partners the exclusive
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