YouTube is giving the Oscars the lifeline it desperately needs [Fortune]
Netflix, Inc. (NFLX)
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Source: Fortune
On Wednesday, the Academy of Motion Picture Arts and Sciences announced a tourniquet: a multiyear deal granting YouTube exclusive global streaming rights to the Oscars from 2029 through 2033, ending a partnership with ABC that began in 1976 and fundamentally altering how Hollywood honors itself. ? The shift represents a clear acknowledgment of the ceremony's diminished grip on American culture. Oscar viewership peaked in 1998 , when 55 million people tuned in to watch “Titanic” sweep the awards. The 2025 broadcast, meanwhile, drew 19.7 million viewers—a five-year high, but barely a third of that peak. The Academy had been exploring alternatives as ABC's contract neared its 2028 expiration, and YouTube's bid evidently surpassed what traditional broadcasters offered. ? “We are thrilled to enter into a multifaceted global partnership with YouTube to be the future home of the Oscars and our year-round Academy programming,” said Academy CEO Bill Kramer and Academy President Lynette H
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