NIQ Achieves Certification as Google Meridian Partner
NIQ Global Intelligence plc Ordinary Shares (NIQ)
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Source: Business Wire
Certification strengthens NIQ’s position as a global leader in media outcomes measurement. CHICAGO--(BUSINESS WIRE)--NIQ, a leading consumer intelligence company, is proud to announce its certification as a Google Meridian partner, enabling NIQ to utilize Google’s open-source marketing mix models to measure marketing impact for advertisers. This achievement underscores NIQ’s commitment to delivering transparent and actionable outcome measurement solutions that help advertisers evaluate and optimize their marketing investments worldwide.Google's Meridian is an open-source Marketing Mix Model (MMM) designed to help businesses measure marketing effectiveness and optimize ad budgets across various media channels. By joining a select group of certified partners, NIQ is collaborating with Google to advance outcome measurement standards and introduce new innovations that complement NIQ’s proprietary MMM solution - helping make high-quality measurement more accessible to marketers everywhe
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NIQ
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- 11/13/25 - Miss
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Sec Filings
- 9/8/25 - Form 4
- 9/5/25 - Form 4
- NIQ's page on the SEC website