NIQ Launches Breakthrough Framework That Exposes Billions Lost to the Say–Do Gap
NIQ Global Intelligence plc Ordinary Shares (NIQ)
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Source: Business Wire
The new global framework quantifies the disconnect between consumer intent and real-world buying behavior, unlocking powerful paths to reclaim volume and fuel growth CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ) today announced the launch of its Say–Do Gap Measurement Framework, an innovative behavioral metric set to transform how brands and retailers understand modern consumers and navigate a pressing challenge: consumers who say one thing but buy another. With economic uncertainty, shifting priorities, and increasingly value-driven decision-making changing consumer habits, this growing disconnect has cost the industry more than 13 billion unit sales over the past five years—losses many companies can no longer afford to overlook.By unifying deep attitudinal insights with verified purchase data across 25+ global markets, the Say–Do Framework bridges this gap and exposes where brands are losing momentum, where unmet demand is hiding, and where opportunity is silently compounding.
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