AI Is Resetting the Rules of Growth in CPG
NIQ Global Intelligence plc Ordinary Shares (NIQ)
US:NYSE Investor Relations:
nuveen.com/cef/product/holdings.aspx?fundcode=nid
Company Research
Source: Business Wire
NIQ and Kearney analysis finds challenger brands gaining share as AI reshapes innovation and product discovery CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today released The New Growth Frontier. This new analysis, produced in collaboration with Kearney, reveals that artificial intelligence is reshaping how consumer packaged goods (CPG) brands innovate and compete—with profound effects on innovation, product discovery, and consumer path to purchase.Over the past three years, established niche brands increased US market share by 1.5 percentage points (2022–2025), while large and mid-size national brands declined by 2.1 percentage points, according to NIQ retail measurement data across all categories.This data signals a structural shift: Scale remains powerful, but scale is no longer destiny. Competitive advantage increasingly depends on agility, precision, and the ability to surface effectively in AI-mediated discovery environments.“We a
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- NIQ to Announce Fourth Quarter & Full Year 2025 Results on February 27, 2026Business Wire
- NIQ Launches Breakthrough Framework That Exposes Billions Lost to the Say–Do GapBusiness Wire
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