NIQ Launches Commerce Lab to Build the Data and Measurement Layer for AI-Driven Commerce
NIQ Global Intelligence plc Ordinary Shares (NIQ)
US:NYSE Investor Relations:
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Company Research
Source: Business Wire
CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ) today announced the launch of NIQ Commerce Lab, where the company is building the technology infrastructure for AI-driven commerce. The Lab will develop the data platforms, APIs, and measurement systems that power how products are discovered, evaluated, and purchased in AI-mediated environments.This includes what the industry often refers to as agentic commerce, but extends across quick commerce, social commerce, and other emerging channels—where AI is becoming the common layer shaping how consumers navigate choices and how decisions are made in real time.AI systems are rapidly moving from supporting decisions to making them—playing an increasingly central role in how commerce operates. Their effectiveness depends on the intelligence behind them.AI is Becoming the Operating Layer of Global CommerceNIQ ensures that the intelligence behind these systems is accurate, complete, and grounded in real-world behavior—reflecting how consumers
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