Global Beauty Market Grows 10% as AI and E-commerce Reshape Consumer Buying
NIQ Global Intelligence plc Ordinary Shares (NIQ)
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Source: Business Wire
Online sales outpace in-store by 6x as digital-first and AI-influenced commerce accelerates globally CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE:NIQ), a global leader in consumer intelligence, today released its State of Beauty 2026 report, showing the global beauty market grew 10% year-on-year, with E-commerce expanding six times faster than in-store sales. The findings highlight a rapid shift to digital-first, AI-influenced commerce across key global markets.As consumer expectations evolve toward convenience, personalization, and seamless digital experiences, beauty brands are under increasing pressure to adapt. From AI-powered product discovery to social commerce and livestream shopping, the path to purchase is becoming more dynamic—requiring brands to move faster and engage consumers across an increasingly complex ecosystem.Key findings from the State of Beauty 2026 report:Global beauty sales grew 10% year-over-year, driven by strong digital accelerationE-commerce is growing 6x f
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