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Stock impact report

MRI-Simmons and TransUnion Expand Access to Premium Audience Segments in the TruAudience® Data Marketplace

NIQ Global Intelligence plc Ordinary Shares (NIQ) 
Company Research Source: Business Wire
Relationship expands marketers’ ability to plan and activate high-quality, research-driven audiences across the streaming and omnichannel ecosystem NEW YORK--(BUSINESS WIRE)--MRI-Simmons today announced an expansion of its relationship with TransUnion (NYSE: TRU) to provide advertisers, agencies, and publishers access to a broader taxonomy of premium, research-driven audience segments through the TruAudience® Data Marketplace.With the expanded relationship, marketers can tap into thousands of syndicated audience segments modeled using insights derived from MRI-Simmons’ industry-leading consumer research. This includes psychographic profiles, lifestyle and leisure behaviors, brand preferences, and media consumption habits. Drawn from one of the most comprehensive and representative studies of American consumers, these segments support audience planning and analysis across the full omnichannel ecosystem, helping marketers better understand high-value consumer groups.Beyond the extens Show less Read more
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