CMOs Face a ‘Reputation and Results’ Reckoning, According to NIQ’s 2026 Outlook
NIQ Global Intelligence plc Ordinary Shares (NIQ)
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Source: Business Wire
Despite economic volatility, 83% of marketing leaders remain confident in their brands but cite ROI proof and data connectivity as top challenges, NIQ finds. CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today released its CMO Outlook: Guide to 2026 report, revealing how chief marketing officers (CMOs) are navigating a critical inflection point between brand building and revenue accountability. According to the report, 83% of CMOs remain confident in their brand’s equity, even as they face tightening budgets and heightened scrutiny over ROI.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251118947080/en/NIQ CMO Outlook: Guide to 2026“Every marketing dollar is now under the microscope,” said Marta Cyhan-Bowles, Chief Communications Officer & Head of Global Marketing COE, NIQ. “With organizations prioritizing cost reductions, CMOs are being challenged not just to spend wisely, bu
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