Essity Selects NIQ as Primary Data & Insights Provider for North America
NIQ Global Intelligence plc Ordinary Shares (NIQ)
US:NYSE Investor Relations:
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Source: Business Wire
NIQ’s omnichannel coverage, technology and category expertise to empower Essity’s growth and innovation CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and Essity, a global leader in hygiene and health, today announced that Essity has selected NIQ as its primary provider for point-of-sale and consumer intelligence solutions across the U.S., becoming Essity’s main North American data and insights supplier. This move aligns Essity’s U.S. business with its global organization, establishing a unified, holistic relationship with NIQ across all regions. Together, Essity and NIQ will deliver a consistent, world-class approach to data, analytics, technology, and innovation.The Essity-NIQ collaboration equips Essity with industry-leading data and analytics, enabling deeper insights into shopper behavior and market trends across both online and offline channels. NIQ’s forward looking approach, including advanced omnichannel coverage, robust shopper p
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