NIQ Expands FMCG E-commerce Measurement Across Southeast Asia
NIQ Global Intelligence plc Ordinary Shares (NIQ)
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Source: Business Wire
Delivers a comprehensive and accurate view of FMCG e-commerce performance.Fully aligned with NIQ’s Retail Measurement Service (RMS), providing harmonized FMCG metrics across online and offline channels.Now available in Indonesia, Singapore, and Thailand - with additional Southeast Asian markets planned for 2026. SINGAPORE--(BUSINESS WIRE)--NielsenIQ (NIQ) (NYSE: NIQ), a leader in consumer intelligence, announced the launch of its enhanced FMCG E-commerce Measurement Solution in Indonesia, Singapore, and Thailand. Developed specifically for the fast-moving consumer goods (FMCG) industry, the solution empowers brands and retailers with a single, harmonized view of e-commerce sales performance, complementing NIQ’s Retail Measurement Service (RMS) for offline markets.According to NIQ, by 2030, 30% of all FMCG retail sales in Asia are projected to come from e-commerce. The channel’s growth is accelerating as consumers increasingly blend online and offline shopping behaviors - researchin
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