NIQ Launches New Brand Traction Score Designed to Reveal How Effectively FMCG Brands Convert Shelf Presence Into Real Consumer Purchases
NIQ Global Intelligence plc Ordinary Shares (NIQ)
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Company Research
Source: Business Wire
Coca-Cola, Philadelphia and Nutella rank highest among the top 15 FMCG brands that have the highest traction score in Western EuropeThe higher the score, the more effectively a brand not only reaches consumers but also converts visibility into salesNIQ also highlights a growing trend across Europe, where rising brand traction scores are closely aligned with the strongest sales growth LONDON--(BUSINESS WIRE)--Coca-Cola has been recognised as the top FMCG brand in Western Europe for its success in driving conversions, according to NielsenIQ (NIQ)’s Brand Traction Score, a new metric that measures how effectively brands convert their shelf presence into actual consumer purchases.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251118769598/en/NIQ Brand Traction ScoreThe NIQ Brand Traction Score combines two of NIQ’s most powerful data sources: insights from its Consumer Panel, which tracks how frequently shoppers buy a brand,
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