Nike: The Undercover Quest To Takeover The Women's Market [Seeking Alpha]
Nike, Inc. (NKE)
Last nike, inc. earnings: 3/24 04:15 pm
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Source: Seeking Alpha
Nike: The Undercover Quest To Takeover The Women's Market Summary Nike investments in women's sporting events can create growth in their women's category. China has the potential for exponential growth, however Nike must ensure they don't flood the market. Nike's clothing collections have been revamped and high growth rates indicate strong brand vitality. Investment Thesis Nike’s (NYSE: NKE The Untapped Potential of the Women’s Market Nike’s management has unearthed the biggest problem with athletic apparel retailers, with this concise but poignant statistic. In their Q2 2019 Earnings Call, they said, “The women's footwear and apparel market is 1.5 times the size of the men's footwear and apparel market globally… (but) it's less than a quarter of our revenue.” Many athletic retailers struggle to take advantage of this vast market, however, Nike’s investments in women’s sporting events show their willingness to back powerful women athletes. For example, Nike will be launching the kits
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NKE
News
- Zvelle Closes Women's Business, Becomes Men's Only Footwear Brand [Yahoo! Finance]Yahoo! Finance
- The History of Cole Haan: How the American Shoe Brand Became Part of Nike and Changed the Office Dress Code [Yahoo! Finance]Yahoo! Finance
- The new Hoka Skyward X is a super trainer — and maybe the brand's best shoe yet [CNN]CNN
- Why REI Co-op Is Doubling Down on Running Shoes and Exiting Its Branded Footwear Business [Yahoo! Finance]Yahoo! Finance
- The Best Tennis Shoes For Men, According To Players Around The Country [Forbes]Forbes
NKE
Earnings
- 3/21/24 - Beat
NKE
Sec Filings
- 4/4/24 - Form 10-Q
- 3/21/24 - Form 8-K
- 3/11/24 - Form 8-K
- NKE's page on the SEC website