Feel Free customers say the kratom drink is making them sick. Toothless FDA rules on dietary supplements are helping it remain a bestseller [Fortune]
NESTLE S.A S/ADR (NSRGY)
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Source: Fortune
for thousands of tired truckers and cramming college students. But last year, for the first time, it was reportedly surpassed as one major national convenience store chain's top energy drink—by a product that had been on that chain's shelves for only four months. This up-and-coming brand, Feel Free, was marketing itself as something slightly different. As it declared in a white, scrolling font over the deep blue of its own two-ounce bottle, Feel Free was a “plant-based herbal supplement,” a proprietary blend of extracts from the botanicals kratom and kava, boasting properties that could amplify focus and boost mood. For many users, however, the beverage didn't have the advertised effect. Drew Barrett, of Champaign, Ill., says he was enticed by Feel Free's serene packaging and its offer of relaxation and enhanced energy. But he soon found that after the immediate euphoria from the shot, he would be hit with a cycle of unpleasant symptoms, including a runny nose and achy body. Rec
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