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Stock impact report

Vanderbilt Report: How Gaming Veterans are Fixing Travel's $8 Billion Conversion Problem [Yahoo! Finance Canada]

NextTrip, Inc. (NTRP) 
Most of it evaporates without ever converting inspiration into bookings. The problem isn't that video alone doesn't work. Video drives two-thirds of travel booking decisions. People watch a documentary about Vesuvius, get inspired, then open a new browser tab and start comparison shopping, consulting half a dozen different sources. The guest journey looks less like a funnel and more like a web. The connection breaks between the dream and the transaction. NextTrip, Inc (Nasdaq:NTRP) is closing that gap with an approach borrowed from an unexpected place: the gaming industry. Watch. Scan. Book. Go. Ian Sharpe, NextTrip's Chief Operating Officer of Media, spent 25 years building ecosystems at Atari and EA Sports before joining the company. He brought something the travel industry desperately needed. A data-driven framework for lifecycle management. "In video games, you're not just selling a $60 box," Sharpe explains. "You're ensuring the player keeps engaging, then offering Show less Read more
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