TikTok Mishandled The Data Of Hundreds Of Top American Advertisers [Forbes]
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Source: Forbes
TikTok, which is fighting a ban over its handling of data, declined to comment. I t's not just TikTok users and TikTok creators whose sensitive data has been mishandled by TikTok and its Beijing-based parent company ByteDance—it's TikTok advertisers, too, a Forbes investigation has found. For years, data about TikTok's prized advertisers—which range from small mom-and-pop businesses to giant multinationals—was widely available to staff at both TikTok and ByteDance, according to internal documents, communications, videos and screenshots obtained by Forbes , as well as multiple sources across TikTok. That left sensitive and competitive information from the likes of Amazon, Disney and the New York Times vulnerable to being accessed or misused by employees most anywhere, including in China, a fear now at the center of federal legislation threatening to ban TikTok in the United States. According to the documents and multiple internal sources, employees have expressed concerns about
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