How Does A Supreme Oreo Fetch $50,000? It’s All About Irony, Expert Says [Forbes]
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Source: Forbes
This week, Oreo posted one of its round sandwich biscuits on Instagram. It was red, and it had the word “Supreme” embossed across it. Underneath it was the caption “Dropping Soon.” That’s all it said, and that’s all that you needed to know. They come in a pack of three eBay “Drops”—weekly, limited edition product releases—are Supreme’s way of doing things. The New York-based company pioneered the model that is now copied by the likes of Off-White and Gucci. The 26-year-old brand, birthed out of hip hop and skate culture, has ballooned into a global case study on hype and exclusivity that was valued at $1 billion As one of the world’s most recognised and counterfeited North Face Kermit the Frog brick a punching bag burn it A collaboration with Oreo as part of its 2020 Spring/Summer collection Look to the irony, ephemerality, and the entrepreneurialism rooted in Gen Z culture and there lies your answer, Cassandra Napoli, associate editor at trend forecaster WGSN Insight, tells Forbes ‘G
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