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Volkswagen, With New Ads, Wants to Put its Cheating Past Behind It [The New York Times]

New York Times (NYT)  More Company Research Source: The New York Times
Last new york times earnings: 5/8 08:30 am Check Earnings Report
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PDF Volkswagen, With New Ads, Wants to Put its Cheating Past Behind It - The New York Times Volkswagen is sorry. But it’s not exactly saying so in a new ad campaign. The ’s largest automaker has been on something of an apology tour since 2015, when it was publicly accused of using illegal software in its diesel cars to dupe pollution tests. The company was slammed with criminal charges lawsuits government fines Volkswagen Group was sorry again With the new marketing push, the company wants to move on from its self-inflicted wounds. “We’ve offered thousands of apologies,” said Scott Keogh, who became chief executive of Volkswagen’s American unit in November In the print and ads, released in the United States starting on Wednesday, Volkswagen nods to the scandal before shifting focus to its coming line of electric vehicles and other projects. Communication experts said the company might have a hard time bringing skeptics on board as it tries to pull off this U-turn. “It is difficult for Vo [Read more]

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