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Stock impact report

Olaplex Relaunches Brand As Market Weighs Turnaround And Valuation Gap [Yahoo! Finance]

Olaplex Holdings, Inc. (OLPX) 
Company Research Source: Yahoo! Finance
Track your investments for FREE with Simply Wall St, the portfolio command center trusted by over 7 million individual investors worldwide. Olaplex Holdings (NasdaqGS:OLPX) is rolling out a brand relaunch centered on new products and refreshed messaging. The company introduced No.3PLUS Complete Repair Treatment as a new flagship addition to its repair franchise. Olaplex agreed to acquire Purvala Bioscience to add bio inspired technologies and deepen its research capabilities. Olaplex is pushing this reset while its share price sits at $1.345 and the stock shows steep multi year declines, with a 66.3% drop over 3 years and a 12.1% decline over the past year. Shorter term performance has also been weak, including a 16.5% decline over the past week and a 10.3% decline over the past month. For you as an investor, the brand relaunch, the No.3PLUS introduction and the Purvala Bioscience acquisition raise questions about whether Olaplex can rebuild demand and refresh its positioni Show less Read more
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