One & All Agency Announces Strategic Partnership With Make-A-Wish® America
Omnicom Group Inc. (OMC)
Last omnicom group inc. earnings: 4/28 06:25 am
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Source: PR Newswire
PASADENA, Calif., Nov. 11, 2019 /PRNewswire/ -- One & All, a leading agency serving the nonprofit sector, today announced a strategic partnership with Make-A-Wish® America, the largest wish-granting organization for children with critical illnesses. Together, Make-A-Wish and One & All will strive to grant the wish of every eligible child.At present, Make-A-Wish can accommodate half of such wishes but is committed to doing even more because of the potential power of a wish in a child's healing journey. Research shows that wishes can help children build the physical and emotional strength they need to fight their illness. To rapidly expand their wish-granting capacity, Make-A-Wish sought a partner with standard-setting expertise in digital media and direct-response TV fundraising. As the selected agency, One & All has been tasked with integrating those two channels seamlessly. According to One & All, a fundamental shift has taken place over the past five years in the way consumers view
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