Young Marketers Work to End Child Illiteracy with Global Nonprofit Room to Read at Cannes Lions Festival
Omnicom Group Inc. (OMC)
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Source: PR Newswire
CANNES, France, June 17, 2019 /PRNewswire/ -- The Young Marketer Lions Competition kicked off Sunday at the Cannes Lions International Festival of Creativity, with 26 teams of young in-house marketers from around the world competing in a 48-hour competition in support of global nonprofit organization Room to Read. This is the 10th year the Young Marketer Lions Competition has taken place at Cannes, and the ninth consecutive year communications consultancy Ketchum has been its sponsor. This year's creative brief will focus on helping Room to Read raise visibility and drive action to help end child illiteracy – something the charity says is achievable in our lifetime. "Room to Read has been successfully transforming the lives of children around the world since our inception in 2000, and we have benefitted more than 16.8 million children to date. But there is so much more to do, with 250 million children around the world not learning," commented Dr. Geetha Murali, CEO of Room to Read. "W
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